Lindsay is an expert in tapping the consumer voice to drive growth. She works with marketing executives to translate razor-sharp insights into wildly successful businesses.
Focus on the Consumer
LCP Consulting’s driving principle is an intent focus on the consumer. Lindsay provides a clear picture of her client’s customers, competitors, and marketplace, and then identifies the consumer insight that will be the well source for achieving business goals. The result is a consumer-driven marketing strategy that facilitates stellar new product ideas, compelling messaging and brand, and ultimately sustainable business growth..
Experience
With more than 15 years of experience driving growth through strategic solutions, Lindsay is a highly-trained strategic marketing consultant who works with marketing leaders to drive growth in their businesses. Lindsay has a broad perspective of driving growth, having served as general manager with P&L responsibility, marketing leader and outside consultant and advisor.
Prior to founding LCP Consulting, she was Brand Manager at The Clorox Company and Consultant with Deloitte Consulting. Lindsay has an MBA from the UC Berkeley Haas School of Business. Her experience working with companies in consumer products, retail, technology, health care, utilities, manufacturing, non-profit, real estate and financial services informs the depth of insight she brings to every new client. LCP Consulting clients include Clorox, Starbucks, T-Mobile, Microsoft, Continental Mills, Classmates.com and Organic Valley.
Perspective
While her clients benefit from Lindsay’s extensive business acumen, they profit equally from the fresh perspective she brings to marketing teams and leaders. She fosters new ideas and strategic thinking through stimulating, intelligent discussion and guided exploration. Internal teams find that her outside perspective both challenges and inspires innovation that positively impacts the bottom line. Her unique focus on the consumer also generates new, effective ways of thinking for inside staff steeped in the status quo.
Leadership
Clients find that Lindsay’s natural, approachable leadership style helps them focus on the task at hand. She is equally equipped to train a team to use key tools of marketing strategy as she is to step in to fill a temporary gap in a team’s leadership; in either case, the team emerges from the engagement with increased knowledge and power.
Many internal leaders struggling to balance daily action with long-term strategy rely on Lindsay to provide the high-level view of their customers, competitors and marketplace that is needed to guide their day-to-day decisions.
Partnership
Lindsay’s commitment and drive inspires trust in her clients, who depend on her expertise and intelligence when they need idea generation, a sounding board, and a true partner. Her graceful ability to meld with a variety of personalities makes her a valuable addition to any team.
Find out how LCP Consulting can drive growth for your business through:
Marketing Strategy 
Consumer-Driven Innovation
Messaging & Creative Strategy
Market Development & Opportunity Assessment
Brand Strategy & Positioning
Strategic Marketing Skill-Building
Learn about LCP Consulting's services
Contact LCP
|
